The part that isn't a joke
A Beam by blood. A Smith by name.
Bourbon didn't start in a boardroom. It started on porches, with people who laughed harder than they worked. Then the suits moved it into a stuffy lounge and taught everybody to be scared of drinking it "wrong."
Andrew is an 8th-generation Beam. His grandfather, Parker Beam, gave his life to the still — and was serious about exactly one thing: how the bourbon got made. Ask him about ice in your glass and he'd just smile:
"Drink it however you like — just drink mine."
That's the whole company. No more snobs. The fun stops at the distillery door — and nowhere else.
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The two who built it
A woman, a man, and a bourbon they take far too seriously.
Tracey and Andrew started a whiskey company. Neither of them can get through a meeting, and one of them keeps flying to the beach to photograph the bottle. The bourbon, somehow, is excellent.
Tracey
Co-Founder · Head of Meetings That Never Happen
Calls the meeting. Sets the agenda. Says "okay, today we are NOT laughing." Laughs. The barrel strategy remains, to this day, undiscussed.
Andrew
Co-Founder · Director of Label Photography
Believes the bottle deserves the perfect light. Currently sunburned, knee-deep in surf, on day nine of a one-day shoot. Undeterred. Says the product photographs better wet.
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